I’m a Therapist Working with Gambling Addiction- Here’s What I Know

By Diane Young, Addictions and Trauma Specialist

Gambling addiction is often misunderstood, dismissed as a simple lack of self-control or just a bad habit. However, as a therapist working closely with gamblers, I know that the roots of this addiction run much deeper, often intertwined with complex emotional, psychological, and environmental factors. For many, gambling isn’t just about the thrill of winning money; it can be a coping mechanism, a temporary escape from stress, anxiety, or feelings of inadequacy.

One of the most striking aspects of gambling addiction is how it can slowly infiltrate a person’s life. Many of my clients started gambling as a casual activity — playing poker machines on a night out, betting on a sports match, or trying their luck at the casino. For some, it began as a way to bond with peers or simply as entertainment. But over time, this occasional flutter can spiral into a relentless compulsion that feels impossible to escape. What’s particularly concerning is the way gambling rewires the brain, triggering dopamine releases similar to those seen in drug and alcohol addictions. This dopamine surge gives gamblers a false sense of reward, reinforcing the behaviour even when the losses far outweigh any wins.

The Emotional Rollercoaster of Gambling

Gambling addiction often goes hand-in-hand with emotional struggles like anxiety, depression, and low self-esteem. Many of my clients describe feeling a rush of adrenaline and excitement when placing a bet, followed by crushing guilt, shame, and financial stress when they inevitably lose. This cycle can be relentless and deeply damaging. The wins, no matter how rare, feed the illusion that they’re just one bet away from changing their fortunes, while the losses often lead to desperate attempts to recoup money, driving them further into the addiction.

One of the most challenging aspects of working with gamblers is helping them break free from the secrecy and isolation that often accompanies their addiction. Many feel ashamed of their behaviour and go to great lengths to hide their gambling, not just from loved ones but also from themselves. They may lie about where they’ve been, how much they’ve lost, or how much they’ve borrowed, all to maintain the facade that they’re in control. For many, the emotional toll of living a double life is as damaging as the financial losses.

The Science Behind Gambling Apps

The rise of online gambling and betting apps has only intensified the problem. Today’s gambling platforms are meticulously designed to keep users hooked, employing a mix of psychological tricks and behavioural science to keep players coming back for more. Bright distinctive colours, sound effects and enticing animations all create an environment that feels exciting and rewarding, even when the odds are stacked against the player. The use of near-miss scenarios — where a loss feels tantalisingly close to a win — tricks the brain into thinking success is just within reach, encouraging players to keep betting.

Push notifications and in-app rewards are another powerful tactic. They lure gamblers back into the game with promises of free spins, bonus bets, or “limited-time” offers designed to create a sense of urgency. These notifications are strategically timed to catch users when they are most vulnerable, such as during moments of boredom or stress. The apps are designed to be easily accessible, with deposits just a click away, making it easy for users to gamble impulsively without considering the consequences.

Breaking the Cycle of Gambling Addiction

As a therapist, my role is to help gamblers understand the patterns and triggers that fuel their addiction. This often involves unpacking the emotional drivers behind their gambling behaviour — whether it’s using gambling to numb pain, seek excitement, or feel in control when life feels unmanageable or stressful. Therapy can help replace destructive habits with healthier coping mechanisms, such as mindfulness, exercise, or engaging in hobbies that provide fulfillment without financial risk.

Recovery from gambling addiction is not a straight line, and setbacks are common. However, with the right support, it’s entirely possible for gamblers to reclaim control of their lives and gain trust with their loved ones. The key is to break the isolation, seek help, and develop strategies that address both the emotional and psychological aspects of addiction. Because at its core, gambling addiction is not just about money — it’s about trying to fill a void that no amount of betting can ever truly satisfy.

If you think you or someone you know needs help with gambling addiction, please call South Pacific Private on 1800 063 332,  Lifeline on 13 11 14 or beyondblue 1300 22 4636. 
Diane Young is a Psychotherapist, Addictions and Trauma Specialist at South Pacific Private, one of Australia’s leading trauma, addiction and mental health treatment centres.